Solene Barmes

Development of Country Strategy and Country Business Plan.
Liaise internally in order to facilitate the business in China as well as with Chinese companies.
Diverse market and opportunity analysis specific to the Chinese market
Establish processes (Quality rep.) for the Business Development team, for some communication activities (such as the brochures) or commercial activities (quotation process)…
Implement or Enhance the use of diverse databases within PS China.
Management of relationship with external information providers.

Strategy Development Project.
Market survey on world-wide installations and Analysis, Price Analysis…
Development of Country Strategy Structure
Marketing recommendations in order to develop the Countries Strategies
Assisting on the Overall Strategy Development

Implementation of an effective marketing function in order to bring the NEA/SEA practices at the same level of development as the UK / Europe.
Localization of internal information essential to the development of a strategic marketing tool previously developed for UK/ Europe.
Development of an extensive network internally between the different countries

Knowledge management: Public & Private Report Analysis and Dissemination of the information. Marketing Intelligence (CSID) for the Region5. Market information updates: News brief. Market event assessment…Provide support to the Business Development Process and specific research and analysis for product and service initiatives as well as Market Trend Analysis to build Strategies.
Marketing & Business Development: Main projects undertaken as ‘the marketing’ part of a team includes: Customer Segmentation & Customer Relationship Management, as well as the production of Business and Strategic Marketing Plans at a country and regional level.