Candice Meyer

Brand Management
- Formulated and implemented 2009-2012 Asian brand building plan and strategy
- Rebranded Montagut and Latitude collections (new logotype, logo standards), rolled out new image (stationery, packaging, product accessories, advertising format, printed materials, POPs)
- Originated positioning and brand identity for new PRC-exclusive La Parisienne ladies collection
- Orchestrated production of all photo shootings in France, Asia and Australia (advertising campaigns, catalogues, look books, product shots, behind the scene footages)
- Produced all printed materials (company profile, catalogues, brochures, leaflets, calendar…)
- Devised new store identities (furniture, fixtures, display props, materials)
- Overviewed decoration of retail shops, fairs, buying sessions (entry procedures, drawings package, furniture manufacturing, fitting out, installation, quality check)
- Conceived and developed self-managed shops’ seasonal window displays (concept, props sourcing, production follow-up, installation guidelines)
- Conducted qualitative and quantitative market surveys (Market Fundamental & Brand Tracking)
- Interfaced with design agencies, interior design agencies, photographers, artistic directors, market research companies, printing houses, contractors, sales, retail and logistics departments

Communication
- Formulated and developed 2009-2012 integrated communication plan and strategy
- Created on-air, on-line and in-store seasonal launch communication platforms & tool boxes
- Explored new communication channels (BBS, SNS, blogs)
- Managed above-the-line media (newspapers & magazines, billboards, transit, airports)
- Organized fashion shows, media tours, press conferences, road shows, grand openings, event sponsorships, celebrity endorsement
- Supervised PR retainership (regular releases, wardrobe borrowing, e-PR campaign, mini-blog)
- Revamped www.montagut.com (content, architecture, design) and implemented global roll-out
- Set up cross-collection loyalty program (VIP card, promotions, data analysis, gifts, e-DMs)
- Sourced gifts & premiums (concept, goodies sourcing, production follow up)
- Liaised with communication agencies, media agents, production houses, PR agencies, vendors

Licensees’ Product Design
- Created new department, conceived & implemented workflow, trained and managed the responsible staff
- Approved licensees’ designs consistency with in-house brand identity and seasonal trends (leather goods, foot wear, down wear, underwear, eye wear, pens & lighters, children’s wear…)
- Increased proportion of creative designs versus direct factory picking
- Controlled product quality (sizes, materials, durability) from sample stage to mass production
- Liaised with licensees, design department, trend agencies

Marketing Strategique Maquillage (Teint, Solaire, Professionnel, Looks)
- Définition de la stratégie maquillage 2009 : objectifs, priorités, axes de développement, vente des projets aux marchés
- Elaboration des mix-produits : concepts, positionnements, insights & reason why, bénéfices, potentiels de vente
- Gestion des projets de développement : noms, formules, couleurs, packagings, stratégie prix, aspects réglementaires & juridiques
- Briefs visuels, brand books, plate-formes de lancement, échantillons et recommandations merchandising
- Conduite de projets prospectifs : ethnique, minéral, bio, kits, travel retail (étude de marché, recos d'assortiment, claims, wording)