Weina CAI
Luxury universe professional
Open minded Chinese luxury goods professional, I'm specialized in high end premium brands and in High Net Worth Individual groups. With an international carrier in marketing and retail univers for top French couture and jewelry houses, I'm constantly involved in Chinese market related projects.
Recently back to China, I'm looking for new career opportunities in luxury univers.
Competences and experiences:
* Very deep understanding of European Luxury culture and roots, of premium life style brand qintessence.
* Extensive operational marketing experience, by conducting market research, product and packaging design, merchandising, colaterals (print and on-line) and launch events with different multicultural teams, in several countries.
* Successful in store sales result (art work, haute couture, premium leather goods and fine jewelry) by initiating partnerships, customer focusing actions and stock optimization.
* Fluent in English, French and Mandarin. Very familiar with French cutlture after 8 years' living.
* Excellent organizing and interpersonal skills
Specialties:
- Commercial: international negotiation, client portfolio development - Marketing: product launch, international market planing and coordination, benchmark, strategic analysis for Chinese luxury market, competitor intelligence - Communication: PR, event management, logistic organisation - Retail: sales, merchandising, stock management, reporting, sales analysis
120 contacts- Participate to build retail training conference program
*Help the French speaker to design the program in order to respond to Chinese market
*Documentations and bilingual PPT presentation, conference simultaneous interpretation
*Animate different workshops helping participants to better understand Dior and its competitors
Retail market development (Asia-China)
- Responsible for the development of Chinese clientele in France
*Research and contact, design and implementation of partnerships with various organisms (Tour operator, Airlines, 5 star hotels, culture institutions, Department Stores)
*Design special events Chinese Saint Valentin, Chines New Year etc.
Collaboration with Beijing Store for merchandising, product displays, Chinese leaflets
*Customer recruit, private reception, special order, CRM and loyalty development
Result: visible brand awareness optimazation among Chinese community, sales breakthrough from 0 to 50 Chinese clients
Project development (Europe and Middle East)
- Project management for High Net Worth clientele development
*Target definition and identification;
*Research, collection and integration of business information;
*Database construction and cross analysis with internal client information;
*Recommendations for short term, middle term and long term action plan;
*Study, budgeting and implementation of first test campaign in France;
Result: 15% retail transformation rate
- Implementation of communication plan and CRM program in France
*100 French Big Fortune campaign;
*Vendome Salon Christmas special events.
- Lead all aspect of sales and sales generation
*Build good client relationships: studying product lines and ensuring excellent customer care;
*Maintain long term client relationships: conducting sales and participation of in-store events;
*Administrative supports including stock takes, turnover analysis;
*Visual merchandising assistance;
*Develop Chinese clientele through partnership with Galleries Lafayette International Client Service
- Manage overall work flow for businesses
- Budget: 180 K € (Clients: Martell, Mumm, Perrier-Jouët, Lancel, Guerlain, competition: Dior)
- Projects:
*Martell VSOP, Cordon Bleu product rejuvenation, XO and Creation launch from logo packaging design to photoshooting, print advertisement, consumer leaflet, press kit, Limited Edition etc.
*Lancel: store merchandising graphic design, shooting, brand book, Colette special launch
*Guerlain: Insolence perfum Paris launch Party, internal magazine
*Dior Parfum: CRM program