SAMAEL YANG

SAMAEL YANG

Digital Media Senior Marketing Manager, Paramount Pictures
 

Currently employed at Paramount Pictures

Previous: Nba, Dentsu, Lenovo, Greenstone International Trading Co. Ltd., Ogilvy Mather, Chinese Culture Promotion Society

 

Previous: Nanyang Technological University, Capital University Of Economics And Business

 

    Summary

    Over 10 years marketing and communications professional with a huge passion for both consumer understanding and new technology industry, equally strong at developing strategy and driving execution. Self-motivated, results-oriented creative thinker with capabilities in executing communications strategies and other marketing tactics. Efficient at plan and execute local design activities align to the global strategy. • Strong work ethic and attention to detail, be able to produce a high quality of work in high quantity. • Excellent team coordinator & leader, precise and highly responsible, strong ability to undertake working pressure. • Sharp thinking with broad knowledge, always keeping the spirit of innovation. • Skillful in writing with shape innovative content and compelling messaging. Good at bringing stories to life.

Experiences

Senior Manager, Global Partnership

At Nba

From August 2017 to July 2018
- Leading the efforts and managing the progress of all new assets development - Point person on department's strategic projects - New business development
 

Account Director

At Dentsu

From July 2015 to August 2017
- Account Service - Integrated Marketing Solution - Digital Marketing / Social Media to Drive Sales Volume - Branding Consulting
 

Marketing Manager, Integrated Marketing and Communication

At Lenovo

From August 2013 to July 2015
- Working on YOGA TABLET launch campaign's 4P planning, from marketing positioning to detail action plan. We take this opportunity to create and deliver programs that convince consumers to realize their lives are more than ONE MODE so does our multimode products. In this campaign we also...
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Entrepreneur, Marketing Partner

At Greenstone International Trading Co. Ltd.

From March 2013 to July 2013
Greenstone Intl. Trading was founded by 2013 and now is the only importer and general distributor of: - NATURTINT (Permanent hair colorant with natural ingredients) - HerbOliva (Olive organic essence skin care products) - My key responsibility is to identify the two products' business objectives,...
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Account Manager

At Ogilvy Mather

From September 2011 to February 2013
- Working with GSK marketing/research teams to develop integrated advertising for Fenbid/Zentel branding campaign, product launch and communicating messages. Total in charge of Fenbid brand's social media platform establishment and annual planning. Also working on Fenbid analgesic expert digital...
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Senior Account Executive

At Ogilvy Mather

From May 2010 to August 2011
- Take part in the coordination as required in FAW-VW Audi brand's various interactive and CRM projects. Conduct necessary marketing research contributing to appropriate analysis of our product, car owners and competitors, and measure ROI according to marketing expenditures with appropriate tracking...
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Nanyang Technological University, Singapour

MSc, Entrepreneurship, Nanyang Business School

From April 2009 to July 2010
• Honors: Awarded the 1st runner up in a computer-simulated business competition. • Led the team and received the best presentation prize in Business Plan Competition.
 

Business Development Specialist

At Chinese Culture Promotion Society

From September 2007 to February 2009
- Responsible for drafting official correspondences, communicating with government departments, coordinating business cooperation between branches and other bodies. - In charge of contract management and internal communications. - Co-planned and implemented various CCPS activities.
 

Capital University Of Economics And Business, Beijing

LLB, Capital University of Economics And Business

From September 2003 to June 2007
Activities and Societies: Head of the Public Relations Department of the University Students Union from 2004-2006.
 

Skills

 
  • integrated marketing
  • Marketing

Langues parlées

 

Centres d'intérêt

 
  • Automobile
  • Backpacking
  • NBA
  • New Technology
  • Outdoor Sports