Pierre-Antoine Penicaud

In charge of Shanghai Downtown Cluster, 8 hotels, 3,000 keys, and market coordinator for the Greater Shanghai (20 hotels).

JW Marriott Shanghai | MEA at Tomorrow Square | Marriott City Center | Renaissance Yu Garden | Courtyard Puxi
MEA Pudong at Union Square | Renaissance Pudong | Courtyard Pudong

- Director of Revenue Strategy for both hotels
- Preparation of Shanghai Downtown Revenue Management Cluster opening
- Market Coordinator for Greater Shanghai (20 hotels)

Director of Revenue Analysis – Marriott Paris (10 hotels – 160 M€ Revenue) – N°2 in Paris Cluster
Responsible for analyzing revenue, profit, pricing strategies and demand associated with the hotel’s rooms and function space inventory for the 10 Paris hotels and future openings (2010-2011).
Lead, train and develop a dynamic team of 5 Revenue Analysts to optimize revenue and improve market shares. Launch of dedicated trainings to the hotel’s rooms controller to meet Good Data Standards.
Monitor hotel’s forecasts, business plans, sales & marketing plans.
Supervision / lead of sales strategy meetings with critics and review of future strategies.
2008: Revenue Management Team of the Year – Cluster – Worldwide Award.

Director of Inventory Management – Marriott Paris (8 hotels – 155 M€ Revenue) – Paris Cluster

Active participation to the Cluster setup and rollout, together with the Cluster DRS, Richard Boyer.
Responsible and accountable for managing rooms and function space inventory.
Lead, train and develop a dynamic team of 3 Inventory Managers to ensure that the inventory is allocated and restricted properly in order to maximize total hotel revenue and profits.
Serve as an inventory and restriction expert to person performing the business evaluation and revenue analysis functions. Audit of the system, change and harmonization of the hotel’s setup.
2008: 1st Quarter: Business Leadership Award – Continental Europe.

Revenue Manager – Courtyard by Marriott Paris Neuilly ****
and Courtyard by Marriott CDG Airport ****

Responsible for revenue, profit, and demand data associated with rooms and function space.
Development of analytical tools and systems to maximize total hotel revenue and profit.
In charge of hotel’s budgets, sale & marketing plan for the 2 hotels.
Coordination of new dynamic pricing in hotel reservation system (pilot in Europe).
Optimization of e-commerce strategies and sales support to find new markets.
2006: Revenue Leader of the Year – Continental Europe.

Revenue Manager – Courtyard by Marriott Paris Neuilly ****
and Courtyard by Marriott CDG Airport ****

Responsible for revenue, profit, and demand data associated with rooms and function space.
Development of analytical tools and systems to maximize total hotel revenue and profit.
In charge of hotel’s budgets, sale & marketing plan for the 2 hotels.
Coordination of new dynamic pricing in hotel reservation system (pilot in Europe).
Optimization of e-commerce strategies and sales support to find new markets.
2006: Revenue Leader of the Year – Continental Europe.

Assistant Revenue Manager – Renaissance Paris Hotel la Defense ****

Assist the Director of RM in preparing analysis of revenue and profit opportunities - historical and future.
In charge of inventory allocation and restrictions in order to maximize total hotel revenue & profit.
2005: Market leader with RevPAR Index of 1.42 (+13.8%); Room revenue 12.8 KM€ (+9.7%)
2004: Revenue Management Team of the year – Continental Europe