Pauline Labau
Deputy Sales Director, Sinomedia - China Economic Review
Self-driven and dynamic, I have an extensive network in China and in Europe thanks to 2 years working in Sales Department of international companies.
Pauline is currently supporting the Sales Director with development and training of the sales force and creation of marketing tools to increase revenues. She is also responsible of the Spotlight Section article in our flagship magazine China Economic Review. She is responsible of maintaining existing accounts and sourcing new accounts within different industries (real estate, manufacturing, logistics, airlines, tourism etc...).
She manages accounts related to Education throughout Sinomedia's media platform (magazines, guides, directories, online, digital, database marketing, events sponsorships) and develops some education related products and events.
Pauline also manages her client’s artwork design and campaign plan.
Prior to working for Sinomedia, Pauline gained experience in Marketing and Sales in China at Fybo Creative and also at Austen Morris Associates. I developed a strong experience in Marketing at Red Bull France, as I worked as a student Brand Manager when Red Bull decided to established itself in France.
Pauline is good at doing sales and business development, handling our clients’ most complex request and finding business opportunities at an international level.
Prior to specializing in Sales and Medias, Pauline did a Master of International Business at Mercure Academy in Montpellier (France).
Spécialités
75 contactsSupporting the Sales Director with development and training of the sales force and creation of marketing tools to increase revenues.
•Responsible of the Spotlight Section article in our flagship magazine China Economic Review.
•Responsible maintaining existing accounts and sourcing new accounts within mentioned industries.
•Manager for accounts related to Education throughout Sinomedia's media platform (magazines, guides, directories, online, digital, database marketing, events sponsorships)
•Develops some education related products and events.
•Responsible for client’s artwork design and campaign plan.
2011 - 2012•Responsible of the Spotlight Section of China Economic Review Magazine, featuring every month one country's trade relationship with China.
•Manager for accounts related to Education throughout Sinomedia's media platform (magazines, guides, directories, online, database marketing, events sponsorships).
•Responsible maintaining existing accounts and sourcing new accounts within mentioned industries.
•Developing some Education related products and events.
•Responsible for client’s artwork design and campaign plan.
2010 - 2011- Elaboration of the Business Plan :
--> Market analysis, Marketing and commercial strategy, Clients needs and business opportunities
--> Marketing plan, Operations plan
- Elaboration of the global marketing strategy :
--> SWOT analysis, marketing mix...
- Development of the communication strategy :
--> Sponsoring, public relations, events organization
--> Advertisement in the medias
--> Elaboration of brochures, website, flyers, leaflets...
- Management of Communication & Marketing projects and actions.
- Direct Marketing :
--> Telemarketing,direct mail,emailing...
--> CRM strategy, development of good relations with existing customers, increase of new customers
2010 - 2010Generating new client leads as part of a team, database management and prospecting appointments via networking and telemarketing.
2009 - 2009-Daily Financial Analysis
-Regulations on commodities contracts : contract size, price quote, tick size, daily price limit, contract month, trading hours, last trading/delivery days, deliverable grades, trading fees, ticker symbol...
-Thesis on Doing Business in China : China’s Market (overview, challenges, opportunities, market entry strategy...),
Political environment (government structure, political conditions), Legal system, Human rights, Economy (economic reforms, differents indutries, trade, FDI...), Foreign Relations, Negotiations processes, Chinese Stock Exchanges (Shanghai and Shenzhen).
2008 - 2008Appointments for real estate and financial services.
B to C.
2007 - 2007Responsible maintaining existing accounts and sourcing new accounts.
Managing magazines subscriptions.
2006 - 2006Contact and negotiation with American suppliers.
Managing contact with logistics companies.