Develops annual marketing plan in conjunction with sales department, which details activities to follow during the fiscal year, which will focus on meeting organizational objectives.
To manage the Marketing Department Budget.
Managing the entire product line life cycle from strategic planning to tactical activities.
Specifying market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers.
Driving a solution set across development teams (primarily Development/Engineering, and Marketing Communications) through market requirements, product contract, and positioning.
Developing and implementing a company-wide go-to-market plan, working with all departments to execute.
Analyzing potential partner relationships
Internal / External Cooperation
Demonstrate ability to interact and cooperate with all company employees.
Build trust, value others, communicate effectively, drive execution, foster innovation, focus on the customer, collaborate with others, solve problems creatively and demonstrate high integrity.
Maintain professional internal and external relationships that meet company core values.
Proactively establish and maintain effective working team relationships with all support departments.

