My-Man Anne TRAN

In charge of different product ranges which cover automated immunoassays and rapid tests (Point of Care testing), my product manager role has been enlarged to strategic/prospective marketing by creating new business models, assessing market potential for new products/local manufacturing, recommending strategic plan for new market development, proposing innovative approaches, etc..

It implicates "reverse innovation" by having Corporate strategy adapted to the local one (in opposition to "glocalization" which had been employed for decades in mature countries)

The diseases covered by my range of products are:
- endocrinology
- oncology
- fertility disorders/pregnancy
- Hepatitis/AIDS
- Congenital diseases
- cardiovascular diseases
- Sexual Transmitted Diseases

Nominated in 2008 as the President of Club VIE (association which gathers 300 young french expatriates in Shanghai).
Elected as Vice-President of the Junior Chamber in 2009 and 2010.
JCEF represents 60 members, all volunteers.

Junior Chamber International: community of 200,000 young leaders and entrepreneurs in the world.
Mission: To provide development opportunities that empower young people to create positive change in the world around us.
We engage in activities ranging from charity, cultural to business.
We have 8 different projects in Shanghai.

- In charge of IVD product ranges(thyroid, fertility, cancer, allergy, drug of abuse, infectious diseases, cardiology - 50 tests), an automated immunology system
- Launched new products
- Coordinated with Regulatory affairs team which faces tougher policies put in place by chinese FDA
- Business plan, strategic recommendation and risk assessment for development of new products at a global level, opening of new markets and business models
- marketing mix: strategy and operationnal level
- 56% growth in 2009 for my product range

- Developed Internal and external communication for the group's new transversal project covering 2 franchises
- Coordinated and organize of the biggest congress of the year for Rimonabant
- Developed materials and activities of a campaign of disease awareness (professionnals, patients and public oriented)
- Orchestrated and Analysis of internal market survey, follow-up of the external test
- Followed Budget: Advocay grants, tranversal projects, public relations

Nanyang Technological University (Singapore)

- Purified and crystallized proteins of medical interest (inflammation, cancer..)
-> Project conducted alone, currently carried on by 2 researchers.

- Analyzed strategically and constituted the customers’ database
- Set up an office newspaper
- Established a sales control system for the chargés d’affaires

- Monitored a project in favor of education in Senegal
- Organized events (sales, drug/book/food collection, exhibitions)
-> 17 t of foodstuffs/year, 18 computers, 650 books collected.
-> 2 class-rooms and 1 library created, power facility in a secondary school
- Planned, budgeted, reported finances and raised funds

- Researched firms for engineering missions,
- Recruited project managers
- Conducted negociations
- Piloted the project

- Sold directly and undirectly press subscriptions to students and teachers
- Customers follow-up
-> Best sales of the team.