Mathieu Bouchara

My mission since the start has been to fuel the growth of the company through an inovative web strategy and performing marketing campaigns generating qualified leads.

From 1m Euro turnover in 2008 (10 employees) we have reached 23m Euro in 2011 (100 employees).

This spectacular growth also required to define, develop and deploy IT tools to properly structure the work from our teams and to make sure quality processes are followed.

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In charge of building & managing 3 departments (Online Marketing, Dev/IT, Content) to manage 3 main activities:

- Defining the web strategy and supervising the execution. Launching, maintenance and animation of about 35 dedicated websites. Launching of about 6 to 8 new sites per year.

- Managing the online marketing campaigns and strategy with a big involvement in SEO and SEM but also banner campaigns, affiliation, retargeting, shopingbots, emailing and social media.

- Setting up and hyper-customization of an open source CRM tool to supervise customer relationship process with 3 major objectives:
* enhancing the customer experience by improving the quality of the sales and after sales relationship
* enhancing the user experience to obtain better productivity savings through the automatisation of time consuming tasks
* setting up a precise and almost real time monitoring tool in order to control the activities of the company and to deduct from these data what should be the next improvements.


In charge as well of the Shanghai Office (WFOE):
- Supervising the branch budget & approving daily expenses

- Supervising the accounting & legal procedures regarding the WFOE (Account auditing, Business license renewal, Capital raising & replenishment, etc...).

- Supervising the HR (working contracts / foreigner's working permit...).

Launch & management of an associative website for French expatriates which 9 months after its launch already had 4500 members, a team of 8 voluntary moderators in major cities of China & several partnerships for our members. Advertising revenues have already allowed us to reach break even.

In 2012 the site is the leader on the french speaking expatriates in China segment, with over 45 000 registered members, 250 000 posted messages, 200 000+ visitors each month.

Passeport Chine is a company specialized in selling custom tours to China to B2B customers.

I was originaly recruited to start the online B2C department of this company.

The fast growth of this online B2C division and the need to cover more regions in asia led us to create a new brand and company named PlanetVeo fully focused on the online B2C market.

(See Planetveo above)

Part time consultant work for US & French clients, consisting mainly in online marketing (SEO/SEM) & website management to finance my mandarin studies in Shanghai and my discovery of China.

• Context: Start up company in the messaging software editor field (email, fax, SMS) for almost 3 years.
• Mission: Managing the web site, Online marketing (SEO/SEM). Taking part in software validation processes, partners’ demo & presentations... Customer contacts: audit, analysing customers’ needs, advising customers, coordinating & deploying solutions, commercial follow-up, technical support…
• Outcome: Beyond improving my technical, management & marketing skills, this experience increased my ability to take initiatives and to adapt to a large & evolving panel of tasks (start-up). It also gave me the opportunity to establish trust relationships with customers and to manage and work as a team.