Richard Liu

The EU-China Managers Exchange and Training Programme (METP), launched in July 2006, is a four-year intergovernmental cooperation project between the EU and China in the field of international trade. Built within the dynamic context of continuously developing relations between the EU and China, the programme will enhance business expertise by developing European and Chinese human resources.

2 weeks International Culture Training in China.
7 weeks training in MMU UK, ESCP-EAP Paris, and Solvay Business School in Bruxelles.
21 weeks intern in three Europe companies

Primary responsibility for planning, developing and directing implementation of the R&D and manufacture of Digital Angiography System (Angio, DSA) and X-ray Digital Radiography (DR) products.
Establish standard plant and production maintenance regime for all equipments and processes, to ensure best running efficiencies.
Recruit, hire, train, coach and manage performance and development of all personnel.
Effectively manage R & D and improve existing processes to improve quality and productivity.
Responsible for the P & L statements for revenue and operation expenses.
Effective management of resources necessary to ensure successful program implementation.
Monitor employee performance, quality of work, employee productivity and provide employees with feedback and coaching to obtain the company goals.
Tap employee knowledge and experience to improve processes, procedures and the work environment.
Foster the teamwork and establish an empowered workplace by daily communication.
Establish and implement the ISO9001:2000 and ISO13485:2003 quality management system certification and China Compulsory Certification (CCC), products registration for SFDA certificates, Environment and Healthy and Safety (EHS).
Fundraising from VC & PE investors to finance the manufacturing, new products R&D and the expansion of the sales & marketing.

Focusing on the marketing and sales strategies and profitable growth for the division.
Responsible for serving as the critical link between sales & marketing team, dealers and hospital experts to ensure that current and future versions of company’s products capabilities are well understood.
Conducting market and competitive analysis to identify market potential, establish pricing policies, manage products launch, and ensure products’ competition in the market.
Setting up the distribution system and managing the network of dealers.
Supporting and coaching sales with sales training, ongoing competitive performance developing and sales positioning.

Responsible for the business development of cardiology intervention products in assigned territory to achieve the target and sales budget.
Providing promotional and clinical support to the dealers.

Promoting the Elscint CT, MRI, ECT X-Ray system in assigned territory.
Fulfilling the sales budget and provide technology supports to the hospitals.
Making market plan and organizing workshops in the selected hospitals.

Surgeon in General Surgery Department
Surgeon in Thoracic Surgery Department
Surgeon in Urological Surgery Department