Kevin Lin

Be responsible for leading the marketing communication team (16 persons) in managing, developing the marketing strategy and activities implementation of the mall.
Plan, formulate, manage and oversee the annual budget, marketing activities and media relations of the shopping mall.
Review the facilities management programs and developments to ensure that the shopping mall perform at an optimum level.
Conduct periodic market research and prepare market synopsis
Manage media, conferences, and special events to communicate company or mall news.
Maintain and promote good relations with the retail tenants,negotiate leases and attend to tenancy-related matters.
Prepare reports, budgets, re-forecasts, cash flows and analyzing variances.
Develop benchmarks for monitoring performance of key contractors.
Establish and build networking channels with tenants and agencies.

 Responsible for developing business and strategic market planning, identifying trends, handling projects, preparing budgets, reports, and other managerial tasks of TAG-Org and its newly founded company in China.
 Interview and manage a team, guide team member to reach marketing goals
 Report to vice President and China Chief Representative with responsibility of business development and management
 Relationship building through company’s existed and potential network, such as European Union Chamber of Commerce, American Chamber of Commerce, Pudong Association of Enterprises With Foreign Investment, etc.

Reason to leave: Pleon was merged by Ketchum which is also an Omnicom company, headquarter closed down Shanghai office

 Contact person for the client on the senior level, consult clients on strategic communications, consumer insights, reputation management, media relations, corporate social responsibilities and crisis management
 Support and develop corporate strategic planning of Pleon’s international clients in China, such as Cognizant, Dachser Logistics, METRO Cash & Carry, Jägermeister, LANXESS, Retail Decisions, Puma, North Rhine Westphalia, Volkswagen, Warsaw city
 Organize and develop press conference, nationwide press distribution, award management and crisis training, such as Dachser Logistics press conference, World Dialogue Conference press distribution, LANXESS award management and crisis training, METRO nationwide wine offensive, etc.
 Report to China Chief Representative, supervise vendors and control external services, flat rate costs and expenses
 Establish Chinese journalists contact list, organize interview opportunities on head of client, such as interview on CEO of LANXESS Greater China & Head of HR Director, interview on Head of METRO Cash & Carry
 Maintain collecting and updating the Pleon’s daily clippings & clients’ filing system

Reason to leave: Seek for a better career development

 Responsible for the day-to-day management of the account ensuring the creative campaigns are on brief, on time and on budget.
 Organize and develop below-the-line events, such as anniversary party & nationwide road show of Bench Body, trade fair of TRUMPF, annual party & management conference of 9you.com, Virgin Cargo, ceremony event of PACTL, clubbing party of BACARDI, Johnnie Walker, etc.
 Develop pitch for new clients, complete presentations according to customer‘s industries, market trends and expectations, etc.
 Supervise 6 team members and manage new and existing production vendors
 Evaluate and review project implementation and team work

Reason to leave: Labor contract expired

 Work on clients’ great exhibition or event projects: FERMAX, Agere Systems, Emerson, Eppendorf, etc.
 Coordinate and do the paper work concerning the project.
 Participate in new business presentations
 Research targeted market and assist manager finishing presentation according to client’s briefing.

Reason to leave: Labor contract expired

 Research targeted groups and do market analysis according to project concept
 Sell the booth to client, exhibition organization, such as DOMOTEX asia / China Floor, China Food
 Organize the summit during exhibition: China Hardwood Flooring Summit
 Liaise with clients and suppliers