Julien Chiavassa

E-commerce business applications and processes manager - China, Myfab.com

200040ShanghaiChina

Double e-business and supply chain / retail expertise with 8 years international working experience.

Presently working at myfab.com: responsible for this fast growing e-commerce start-up's range of organizational structuring, business process and related business applications. Report to founders.

Before that, creation, as an entrepreneur, of 88BRANDS.com, the 1st e-commerce private sales company in China. Managing director overseeing all operations (online strategy, brand relationships, supply chain, HR, accounting and fundraising). Focus on demand generation activities, strategic partnerships, direct marketing plan and lead generation programs.

6 years in L’Oreal Company (France, Asia) from mass market to luxury goods focused on Supply Chain wide-scale project management and department creation throughout Europe and Asia.

Fluent in English, French and Spanish. Operational level of Mandarin (daily conversation / used at work).

Julien Chiavassa
158 contacts
Since 2009

Responsible for Myfab's e-commerce business applications and related coordination of invovled departments.
Strong focus on website back-office applications: Magento, B2C / B2B Order manager tools, ERP, CRM... and related structure of company's departments organization and processes.

Furniture - Home Appliances
Professional experience
2008 - 2009

Creation and general management of the company overseeing all aspects of an early stage e-commerce company development and growth from zero stage to series A level.
Main achievements:
- Company strategy: business model implementation, sales revenue from 0 to 500KRMB
- Financing and fundraising: 300K US$ investments from private business angels. Full P&L management
- Website and back-office platform implementation
- Online marketing campaigns for advertising and qualified customer acquisition: affiliation (CPC, CPA, CPM, CPS), blog / BBS infiltration, database rental, online / offline press releases, SEO, SEM
- Partnerships with numerous e-commerce and fashion content websites: vogue.com, Mpdaogou.com, muyingzhijia.com, …
- Strategic partnerships & sales organization of more than 100 brands with yearly contracts and key accounts, ranging from mid to high-level (Lacoste, Clarks, Esprit…)
- Organizational and transversal functions: accounting, HR (team up to 15 people)
- Deep foreign and local network

Retail
2005 - 2008

Project manager: logistics re-organization of China and Asia zone supply information flows.
Main achievements:
- Creation and deployment of the Market Supply Logistics department: new logistics department aiming at consolidating supply flows between 4 L’Oreal Asia factories, 3 subcontractors’ plants and 19 subsidiaries (China, Japan, South-East Asia, Oceania…).
- Implementation of Group procedures and organizational processes.
- Implementation and follow-up of KPI (service level, stocks, activity).
- Team-building, recruitment. Headcount: +14 people in 2 years.
- Implementation of X3 ERP IT system (project budget 500K€) with SAGE / Adonix Company.
- Coordination of the project between Shanghai and Paris headquarters’ offices.
- JIT deployment: from 0 to 20% of global Asia volume managed in JIT in 2 years.
- Intensive training and coaching: operational teams, plants and subsidiaries supply chain team and coach for l’Oréal group worldwide training sessions.

Luxury Goods and Cosmetics
2002 - 2005

International Brand Logistic Manager
• Logistic management of products’ launches in cooperation with all departments involved in the process (Marketing, Packaging, Factories, Subsidiaries).
• Management of operational logistics for subsidiaries worldwide: shortage/out of stock situations, order allocation, forecasts trend analysis.
• Management of functional projects along the whole supply chain.
Main achievement: successful logistics follow-up of production line transfer between French and Spanish plants – no shortages faced in subsidiaries.
• Optimisation of logistics key performance indicators: stocks, service, low rotations, …

Luxury Goods and Cosmetics

Internship:
Integration of an ERP logistic management information system, JdEdwards, at BIC S.A.
- Planning & Resources follow-up
- Unit tests support
- Anomaly tracking support

Consulting and Services
Education
Hobbies
Active member of the JCI (Junior Chamber International) of Shanghai. Co-organizer of JCI "Project 88 - Exotic Shanghai" photo exhibition. Organizer of the JCI Shanghai 1st photography festival , the FEZTIVART: www.feztivart.com

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