Julie Cruse
Communication publicité Alfa Romeo & Lancia
Combative, efficient and willing, my international experiences (France, Spain, Canada, China), allowed me to gain knowledge in the worlds of marketing and communication in various industries: cosmetics, luxury, cars. Having studied Chinese for more than 10 years and being fluent in English, I have a great adaptability in businesses made of multicultural environments.
68 contacts2011 - 2011MotorVillage is the Flagship store and brand image of the 6 brands owned by Fiat Group: FIAT, LANCIA, ALFA ROMEO, ABARTH, JEEP, and MASERATI. Based on the Champs Elysées, this flagship opened its doors on July 2010. After quite now one year, the results are very promising.
In charge of :
Boutique’s management
Merchandising, stocks & orders and till
Design & management of on-site events; press conferences
New products launches (Fiat 500 By GUCCI)
Openings for each new exhibit
2010 - 2010Event Projects Management & Communication for Citroën imported cars & Brand Image in China.
- Metropolis Concept car reveal as world premiere (Shanghai): 142 Chinese/5 French journalists, 90 VIPs; press publications follow-up.
- Croisements Festival in China (Biggest French festival abroad): Launch of film Festival with cars display & contact with journalists, Yamakasi sponsoring in Extreme sports camp (C4 Coupe display).
- Partnership with France Pavilion in Expo 2010: Organisation of Marie-Claire 2010 China Style Award for Metropolis, Red Crayon social Action.
2008 - 2008Reports on sales & tendencies, analysis of Top Clients evolution, following of
clients’ purchases and Events, Database clean up, set up of Policy on sales
in Canada.
2007 - 2007In charge of in & out of Goods in Spanish Market, supervision of returns and weight of returns for the invoicing.