Ian Donahue
Project Manager / Research Consultant, Anovax Marketing & Research Consultants
China-focused MBA graduate with a deep understanding of the China market including Chinese fluency, local business experience, and connections with businesspeople throughout China.
Experienced in managing both qualitative and quantitative market research projects in China as well as Eastern Europe / Balkan States, the Middle East, and Eastern and SE Asia for multinational Clients.
4 contactsManage a small research team to successful completion of various market research projects.
Clients include: Mars (FMCG), Cargill (Agriculture), BP (Petrochemical), and Microsoft (Technology)
2008 - 2008Managed China research team to successful completion of various market research projects.
Clients include: Blue Horizon (Healthcare), Travelport International (Technology), GAP (Retail Clothing), and Shamil Bank (Banking/Finance)
2008 - 2008Responsibilities include brand promotion, overseas marketing strategy design, market analysis, and customer relationship management.
Accomplishment: Designed email marketing campaign increasing the number of visitors to company website. Implemented new market analysis process to better understand the markets company is selling products to.
2007 - 2007As a consultant in the market entry and business development strategy department I aided European and American multinationals looking to develop their business operations in China. My expertise is in automotive and construction and building supply industries.
Accomplishment: Conducted a self-directed Taiwan Market Report to be used in strategic planning of business development in Taiwan.
