Hua Gong
General Manager, Sport Marketing, Insight PR Consulting
Senior entrepreneurial executive with more than 12 years of experience business development, marketing, managing sales, operations, personnel and merchandising at the regional and corporate level for both start-up and established companies.
Strong leader with motivational management style and reputation for building and retaining highly motivated marketing and sales teams. Built global sales and licensing system spanning several industries.
Results-oriented achiever with excellent track record for identifying opportunities for accelerated growth.
Additional expertise in sport marketing, communication, traditional and new media. Trilingual and international experience.
No.1 Chinese PR group BluePoint—Insight.
Lead planning and operations of sport marketing team.
* Consult with clients to create and set up strategic sport marketing plans.
* Work with international and national sport organizations to increase their marketing revenue in China.
* Organize sport events for clients
* Clients include Samsum, Lenovo, Nokia, ICBC, Olympus, QingDao Beer, LiNing, Soho, Konka, Anta, Erke and NFL, Rally Oriental etc.
2006 - 2007A High-Tech company of Titan Media Group
* Established and manager this new technology company
* In one year Titan Lifang become leading supplier in China of mobile content solutions for sports fans, supplying mobile content and providing mobile marketing solutions.
2004 - 2007No.1 sport print media group in China, who has six leading sport newspaper and magazine, one website and two sports marketing companies, sino-foreign equity joint-venture, more than 300 employees.
Report directly to President of Group.
* Increased market share from 70% to 85%. Succeeded through strategic vision and superior leadership.
* Responsible for business activities including advertising, PR, promotion, event, etc.
* Established and maintain contacts with with other media, international and Chinese partners. Increase number of partners from 5 to 30.
* Established and maintain contacts with government, associations and organizations.
* Key role in license negotiation with more than ten partners.
* Researched and developed new strategic business for group. Clients include Nokia, Dopod,
Redbull, Audi, Siemens, www.tom.com, Lining, Anta, Mantholatum, Qipai, Octagon, etc.
2000 - 2003In Europe (France, Germany, UK, etc.)
In charge of exclusive interviews, reportages, drafting of the articles, etc
1994 - 1998Report to General Manager.
* Generated more than 120 million RMB in annual revenues by selling building materials.
* Developed and managed international business, including the export of the coffee beans and import of steel and cast iron (ex. Rolls of sheet steel) from Europe, as well as building materials (ex. Plywood) from Southeast Asia.