Hortense Hallé-Yang

Coordination of Research, Partner Relations and Marketing efforts to deliver value to our clients within an annual program. Includes (annually):
- 18 working sessions and related deliverables
- 5-10 government outreach meetings
- 6 Market Development Studies
- 4 CEO networking events
- A weekly market update newsletter
- The China Greentech Report
- Online Partner Services
- Other thought-leadership content and events

Founded in 2008, The China Greentech Initiative (CGTI) has rapidly grown to become the only China-international collaboration platform of 100+ commercial and policy organizations, focused on identifying, developing and promoting green technology solutions in China. Built on two cornerstones, strategic market research and a network of 200+ industry experts, CGTI provides participating organizations with world-class market insights and partnering opportunities. For more information, please visit: www.china-greentech.com.

Freelancer, then co-Founder and Director of Operations

• Operations: successfully managed 120 events and performance projects for 100 clients ; developed written procedures for efficient working methods
• Resources: developed and managed a database of 800 talents and over 200 partners – the largest database of performing artists in China
• New services: developed, promoted and implemented art-centered CSR-oriented packages for Incentive, Training, Beijing Olympics, Shanghai Expo
• Artistic production: produced theater plays, exhibitions, concerts, tours, festivals
• HR: recruited, trained and managed over 50 different profiles (employees, interns, freelancers)
• Facility: managed the information and telecommunication interface of the company, implemented green office rules

http://www.hitangandccc.com

Pikifou/Milkana Brand Manager at Bongrain (Tianjin) Foods Co., Ltd.
World leader in specialty cheese (subsidiary of 70 employees)
• Conceived the repositioning of brand, visual identity, range structure
• Developed 3 new products for national launch
• Negotiated, implemented and followed up Licensing contract with Disney
• Directed range extensions and improvements of existing products
• Executive level in the subsidiary’s strategy

Other positions:
Press attachés’ assistant in a corporate communication agency in Paris (Précision)
Marketing and events manager for a French wine distributor in Hangzhou (FWP)
Internal coordination manager for an architecture agency in Paris (Stratus)
Project manager on «Shanghai ’98 Food & Hotel» international trade show (Hymart)
Safety auditor in an industrial gelatin factory in Guangdong (GBI, now Rousselet)