Gieno Miao

Gieno Miao

Digital Marketing Director, OVAS , NBA

Currently employed at NBA

Previous: SNDA Online,,, Thomson Reuters, Reuters, Microsoft


Studying at Cheung Kong Graduate School Of Business



    Seek For New Career Opportunity I've done many wonderful projects in my previous job, go back to see those amazing tasks, what surprised me most was how unsure the I seemed to be that I was actually onto something big. Some of these achievements got started almost by accident. People around me thinks of me as having some kind of superhuman confidence, but I was uncertain at first about the success. What I wasn’t uncertain about was making something good—or trying to fix something broken.


Digital Marketing Director, OVAS


From January 2013 to Present
• Develop new business opportunities across mobile, streaming video, online gaming, and other emerging media platforms. • Understand marketplace trends, current and new technologies and competitive forces, and assess their impact on our business. • Size new digital opportunities and develop...
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Advertising Product Director

At SNDA Online

From April 2012 to December 2012
Responsibilities: (65% Product, 35% Management)  Identify, drive, and optimize the revenue flow from partners and ad-networks by leveraging SNDA resources (Such as, or other sub-business).  Perform implementation reviews, evangelize new product features and ensure the prompt...
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Search Marketing Manager @ CN Traffic


From August 2011 to June 2012
Responsibilities: (55% Marketing, 25% Product, 15% Management, 5% Development)  Develop marketing strategy to build Amazon China online brand awareness in China as well as develop related marketing plans based on solid market analysis and retail product strategy  Execute the search channel...
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Product Expert @ B2B China Business Unit, Product & Operation


From January 2011 to August 2011
Responsibilities: (65% Product, 35%Management)  Development new generation B2B platform to replace Alibaba assistant ( )  Build multi-accounts platform to support new VAS business model (take the system architect role at same time)  Design new supplier offer model...
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Search Technique Specialist @ Global Product Search, Investment & Advisory

At Thomson Reuters

From October 2009 to January 2011
Responsibilities: (40%Product, 30%Technique, 30%Management)  Content issue owner for Eikon production, managing cross-team Eikon development and defect fixing  Planning and managing search related DE (data enhancement) for all asset categories  Cross-team content data quality management, fixing...
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Principal Software Engineer @ Global Product Search, Investment & Advisory

At Thomson Reuters

From October 2008 to October 2009
Responsibilities: (10%Product, 30%Management, 60%Technique)  Gathering and managing business change requirements / defects for 1.x search production system (support for Xtra3000)  Finish regular releases for 1.x search system (adding CDS into Xtra3000 search scope)  Sustain owner for 1.x search...
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Senior Software/Quality Engineer @ Search & Navigation

At Reuters

From October 2007 to October 2008
Responsibilities: (20%Management, 80%Technique) a) Responsible to create system testing specifications, testing case and testing schedule base on system design and requirement, cooperation with other team member to finish core search system testing, including of regular release and new function...
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SDET II / LEAD @ Speech Recognize Kernel, MSRA

At Microsoft

From April 2007 to October 2007
Responsibilities (10%Product, 30%Management, 60%Technique)  In charge of recognize algorithm improvement and TTS (Text-to-Speech) application development for Windows 2000 and Windows XP  Speech recognize engine daily build automation, BVT & BVA  Market based NLP (Natural Language Processing)...
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SDET @ Windows Starter Edition

At Microsoft

From July 2006 to April 2007
Responsibilities (100%Technique)  Sustain Engineer for Windows XP UI and core function automation testing (based on MAUI framework, MFC, System API, system kernel injection and debugging)  Windows Vista UI automation (based on Avalon supported MITA framework, WPF)  Windows Vista Performance...
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  • Advertising
  • Analytics
  • E commerce
  • Natural Language Processing
  • Product Management
  • Product Marketing
  • Search

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Centres d'intérêt

  • internet
  • movie
  • photography
  • reading