Emilie Doussinault

Chinese subsidiary of an Italian group focused on underwear export (womens, mens, boys and girls)
◊ Handling orders from development including costing, sampling & bulk production up to final shipment for European retailers (Auchan, El Corte Inglés)
◊ Controlling quality and visiting factories (inspections)

- Setting up the marketing and communication department: organization, process and objectives defining, partners
searching, budgeting.
- Defining the Sales, marketing and promotional strategies, and developing plans of actions on a touristic offer
(new concept of holidays-camp in Fujian) and on a gastronomic offer (bakery-tea house in a French style in Xiamen)
meeting each market.

For famous French fashion brands: Kookaï, Aigle, RipCurl...
- Operating the day to day customer service for each accounts: processes and Sales Level Agreements creation and validation, management and support of the internal telemarketing team, definition of workflows, management of a project of call center outsourcing from start to finish
- Managing the Customer Relationship: working on the customer engagement and loyalty, and on the database segmentation

Responsible of Le Tanneur e-store http://www.letanneur.com
- Driving sales
- Competition benchmarking, e-merchandising, search marketing, delivering, tracking and performance monitoring of e-mailing campaigns, database update, inventory management
- Analysis and optimization of ROI and performance indicators

- Resolving disputes and defining proposals for a customer loyalty program

Design agency created by Philippe Starck. The creative arm of the 150 million USD, Irish owned, China based, PCH Group
within 8 months living in China
- Assisting the Chinese team on the development of a new European cosmetics brand, and an electronics brand owned to a Chinese company
- Helping to control the entire value chain, from concept ideation, to design, to sourcing and purchasing, to product development, to manufacturing with Chinese suppliers, to supply chain management

Communication and creative agency providing marketing and consulting services in the fields of print, 3D/design, packaging, merchandising and licensing

-Assisting the head of the graphic design team to manage a component of the packaging for Carrefour International (the 2nd largest retailer in the world)
-Supervising the graphic designers to ensure their work respected the corporate style and the demands of the clients
-Managing suppliers (Asian suppliers, photographers, image catalogues, printers)

Marketing agency specializing in direct marketing, sales, product promotion, and packaging

-Operating the day to day direct marketing campaigns
-Managing different accounts: Gaz de France (French public gas company), Remy-Cointreau group (Cointreau liquor, Remy Martin cognac), Lixir group (The Balvenie, Glenfiddich – whiskies brands), Total, InBev (Leffe)
-Advising on strategic recommendations for direct, e-direct marketing and promotions (consumer magazines, mailings, e-mailings, flyers)

Full-service advertising agency providing communication and media strategies

-Assisting and managing different accounts: Morgan (fashion brand), Les Quatre Temps (a large shopping center in Paris), Pilot (brand of pens), Phox (Hi-fi brand)

Head office of the French Army, communication department

-Leading the communication of the national recruitment campaign for the chief administrators of the French Air Force, Navy and Army
-Managing several communication media (brochure, press ads)