David Ma

Customer Relationship Management (CRM):
- Countrywide customer database build-up
- Innovative "Two-dimensions" customer segmentation methodology
- Innovative visit management tools

Sales Force Effectiveness (SFE):
- Key Performance Indicators (KPI) definition and follow-up
- Bonus policy definition and implementation
- Yearly sales targets allocation

Business Intelligence (BI):
- Internal reporting & dashboards templates build-up
- Key Strategic Parameters (KSP) definition and follow-up
- Market intelligence

• Management of cooperation programmes: promotion, selection, budget planning
• Organization and coordination of France-Taiwan scientific exchanges:
symposia, fairs, missions/visits, scientific exhibitions…
• Science and technology intelligence on Taiwan (100+ articles, 4000+ subscribers)
• Administration of France-Taiwan alumni network and several websites

Management Consultant specialized in Pharma/Biotech sector.
• Areas of expertise :
- Marketing & sales, business intelligence
- Clinical development, pharmacovigilance
• Survey on the theme of « Market Access » (several top managers interviewed)