David Allard

Gathering of competitive intelligence, writing of business plan and case studies about the following energies and technologies : diesel fuels, hybrid powertrains, biofuels and electric cars as well as China regulation for new energy.
Day to day activities :
- competition and technology quantitative and qualitative analysis
- news screening
- industry segmentations
- interviews of suppliers, competitors and complementary industry players

En charge de la veille technologique et concurrentielle sur le marche Chinois concernant :
- les nouvelles technologies (electrique-hybride-diesel)
- les reglementations Chinoises "nouvelles energies"
- l'offre des concurrents - constructeurs automobile Chinois et etrangers.

1. Establishment of a Chinese subsidiary:
§ Elaborated a business plan for the Chinese market: research for market data, quantitative and qualitative analysis, segmentation of the natural stone market, identification of the market niche to target, budget forecasting etc.
§ Set up the operations of the Chinese subsidiary: research and installment in offices, recruitment of Chinese employee, employee training.

2. Business development:
§ Executed “top the value chain” prescription work (follow-up of the potential customers met during the fairs; appointments with the business prospects) towards the decision makers of the construction industry : architects, interior designers, general contractors, real estate developers.
§ Executed “down the value chain” prescription work towards Chinese stone transformation factories
§ Guided and monitored a business development approach based on projects: analysis of customer preferences, definition of a pricing strategy adapted to the Chinese market specificities to maximize profit.
§ Planned and organized the participation of Rocamat as exhibitor in 4 fairs in China mainland (total investment: 100 000 euros each year). Designed stands and promotional devices in Chinese.

§ Managed the Guangzhou office of ESF.
§ Hired and managed a team of 4 Chinese employees and defined sales targets.
§ Elaborated marketing campaigns: leaflets, posters, ads in newspapers.
§ Organized fairs and seminars in language schools, universities and other agent offices in the Guangdong and Guangxi provinces.
§ Established new partnerships with agents in Guangzhou and across China.

§ Identified potential M&A to fill in a 12 million euros shortage in forecasted profit and meet Air Liquide shareholders growth expectations.
§ Participated to brainstorming and face to face interviews with selected ALIC employees to identify potential growth paths for ALIC§ Applied segmentation techniques to pinpoint specific markets of interest to ALIC.
§ Performed quantitative calculations for EBIDTA and ROCE to make comparisons between companies; analyzed financial statements; illustrated outcomes for Air Liquide executives.
§ Gathered information through Internet-based research and telephone interviews on primary French industrial companies, markets, regulations and technologies.

§ Identified alternative explanations for increase in consumption of CO2 for several production facilities; presented findings to the CFO.
§ Calculated safety stocks using normal law with 5% error tolerance by analyzing sales for the top best selling 30 products and contributed to the redefinition of the company logistics.
§ Elaborated calculation sheet to define production throughput and bottlenecks through on-site factory processes examination and mathematical modelization of production flows.