Brahim DRISSI

Manage a buying office responsible of purchases and export of the Household and Leisure private labels sold in Casino’s Worldwide outlets. Significant travels

• Manage and coach a team of 60 persons : merchandising, quality and logistic team
• Ensure qualitative, exhaustive and prospective sourcing in order to achieve sales budget
• Follow & improve KPIs : competitiveness, process cost effectiveness and service rates
• Constantly improve and modernize offers : relevancy of product sheets, quality of showroom in Guangzhou and a better customers’ buying trips efficiency
• Rationalize suppliers’ database, enhancing negotiation and improving quality & logistics tracking system
• Develop & implement the Activity Based P&L, cost & performance reviews with my team
• Manage HR administration, payroll, leaves, staff insurances, tax requirements
• Develop & implement financial control and internal audit processes and safeguards


Sector: Hypermarkets

Business Development Manager(Hong Kong, China, Thailand, Vietnam, India, Bengladesh, Morocco)- Non Food categories (Privates Labels and no Names)

Led department Managers and merchandisers to stabilize & strengthen their suppliers’ portfolio

• Accelerated new products developments in all household categories in Asia Buying offices
• Helped to promote the key products to all customers
• Acted at all organizational levels to develop household activity and product quality insurance
• Analyzed potentials in different sourcing areas and provided approach recommendations

Management of 40 executives & employees (Buying office Managers, Department Managers, Merchandisers)
Definition of the Purchasing Business Plans in Asia for Casino Group
- Household
- Indoor & Outdoor Decoration
- Home Textile
- Electrical Appliances
- Furniture
- Lighting

Responsible of purchases and export of the consumer Electronics & Electrical Appliances private labels sold in Auchan’s Worldwide outlets. Significant travels
• Reduced number of suppliers by 30% in 2 years and implemented vendor scoring
• Optimized structure of assortment and offered certified and deliverable products
• Animated negotiation trainings
• Managed 3 senior merchandisers, 3 merchandisers, 3 engineers and 1 assistant

Managed purchases, imports, sales and marketing of the consumer electronics & electrical
appliances private labels sold in Auchan's European outlets. Significant European and Asian travels

• Monitored and analyzed constantly market opportunities by tracking competitors offers, attending major trade shows and using panels and surveys

• Identified suppliers and factories, evaluated and selected products, through frequent on site visits in Asia

• Restructured and harmonized product across European outlets to strengthen buying power and brand visibility. Successfully launched new products. Led to an 11% increase in sales volume

• Negotiated mutualized pan-European catalog orders with our 9 buying offices to increase private label market shares from 5% to 9%

• Supervised overall budget for purchasing and supplier negotiations, including payment terms, exchange rates


• Managed 2 import assistants and 1 order processing manager

Developed sales of Asian direct imported products to Morocco from 200K to 10 M USD

• Acted at all organization levels to promote advantages of direct purchasing and improve market understanding
• Shared Moroccan market know how with International buyers to provide customized offers for this customer
• Increased the sales in many categories due to large sales promotions and prices never seen on the market

Assisted buyer in import purchases, sales and marketing of the household private labels sold in Auchan
• Doubled the purchasing turnover after 1 year
• Organized international collections with all customers