Babhui Lee
I think, therefore I am...
Close to 14 years’ experience in the electronics (OEM, CEM/EMS, ODM) manufacturing/chemicals industry in Singapore & China, among which over 10 years were in various managerial positions.
Experienced in sourcing activities for cost reduction through supply localization, value engineering and supplier development program;
In-depth knowledge on chemicals for electronic applications; advanced printed circuit board (PCB) manufacturing and assembly/packaging technology; other electronic components (actives, passives, connectors, etc).
My goals are to gain even greater exposure & experience in managing cross-cultural diversities, and to strike a delicate balance between my technical and business aspirations to reach a newer height.
My philosophy: "To Be Or Not To Be, That's The Question...
My motto: "The Best Is Yet To Be...
Values that I care:
Leadership
Efficiency
Enthusiasm
Broadband
Attitude
Best-in-Class
Humility
Urgency
Initiative
• Responsible for global component engineering under Sourcing, Global Procurement, to support Flextronics design centres on ODM projects.
• Standardize corporate AVL/AML management control and approval process (through centralized component database) to promote design re-use.
• Mitigate risks associated with supply chain, technology, quality & reliability and environmental compliance (RoHS/WEEE/EuP/etc.) through preferred supplier ranking system.
• Define component reliability requirements & specifications for different product applications & market segments
• Early engagement in Value Analysis/Value Engineering activities with design centers for identifying cost reduction opportunities
• Technical audit on supplier qualification & development activities with Global Commodity Management team.
• Develop suppliers of tomorrow that can offer speed, cost, technology and quality to ODM business through global SDP (Supplier Development Process)
2001 - 2004• Responsible for driving yield improvement activities, reducing customer returns & building total customer satisfaction
• Responsible for implementing company wide quality system, internal audit & work closely with customers for plant visits/audits
• Worked closely with customers (both CEMs & OEMs such as Flextronics, Solectron, Celestica, Jabil, Venture, Motorola, HP, IBM, Dell, Cisco, Lucent, NEC, etc.) in resolving technical or quality issues.
• Responsible for yield improvement, cycle time reduction, cost reduction & process troubleshooting, process/capability improvement, new process/ product introduction, capital budgeting & capacity planning.
• Implemented new processes (such as reverse pulse copper plating, liquid photoimaging technology, etc.) into mass production for capability improvement & cost reduction efforts
• Researched new projects in alignment with corporate roadmap & new capabilities
1998 - 2001• Sales and technical support to regional PCB customer base.
• Responsible for new technology transfer, and working closely with customers, suppliers and scientific organizations.
• Responsible for customer service and internal QA laboratory.
• Regional technical support, including new technology transfer.
• Responsible for customer service and internal QA laboratory.
• Responsible for both internal & external technical training or presentation
1994 - 1998• Managed and led technical programs in developing advanced BGA substrates; including design, manufacturability, and capabilities.
• Worked closely with customers, suppliers, and scientific organizations worldwide in developing new BGA substrate technologies.
• Responsible for new substrate and PCB process technology development and qualification.
• Responsible for failure analysis in solving process issues.
• Start-up of several production lines for new PCB facility.
• Provide engineering leadership and support to manufacturing operations so as to achieve operational objectives of quality, cycle time, and productivity.