Amelia Hu

NPE2012 in Orlando , April 1-5 , Booth : 28063 North Hall ,

The International Plastics Showcase

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-Have passion for what you do;

-Try to strike a balance between your personal and professional life;

-Be genuine, truthful and reliable – you will earn credibility for your honesty.

-Have a “Can-do” attitude;

-Think outside of the box.

Fear of the unknown, of being wrong, of change, of losing control, of being criticized, and of a learning curve.

Imagine a job in which you are required to go create value for your company by acquiring new customers. Imagine a job where your role is creating value for these prospective customers by providing them with your company’s products or services, helping them with their problems and challenges, and helping to make massive improvements that make them more competitive in their space. Imagine leading and managing that value creation process.

That sounds like an awesome job, and we call it B2B sales!

Here’s the real situation in B2B. A good marketing group makes life easier for the sales team by creating demand (i.e. lead generation), raising awareness, targeted advertising and measurable prospect nurturing and, yes, branding .

One of the greatest benefits of marketing is the ability to measure your efforts.

When you are able to SEE what is working, your marketing will become more specific, targeted, and successful. Even with a stellar marketing campaign, there is always room for improvement. Measuring your results gives you the chance to keep getting better, and bring in more and more sales.


“Social media is about becoming, being and improving.”

“a collaborator rather than a communicator.”

“a negotiator rather than a convincer.”

“introverted rather than extroverted.”

“an expert rather than a generalist.”

“a professional rather than a tyro.”

Why do we rely on the same selling strategies that don't work?

Part of the reason is that we don't have any formal selling strategies. We continue to react to the daily challenges we face.