Alexia Cron
Global product manager, Roquette
Always keen to be confronted to new challenges and discover new environnements, I travelled several times during my studies and am now working in Shanghai, China since 2006. I am passionate about cultural differences and find it even more interesting when it is about working in such a different and rewarding cultural environment.
I also like sports very much, especially running (I recently partipated to half-marathon of Shanghai) and scuba-diving, which I try to practise as regularly as possible (I am Padi Advanced and CMAS level2 licensed)
248 contacts- Market surveys (benchmarking, market trends)
- Technical & marketing support to the sales force / business development
- New products launches regional management
- Participation to major food ingredients exhibitions / Organization of technical seminars and customers events
2006 - 2008- Market surveys (benchmarking, new launches, market trends)
- Key accounts management
- Marketing support to the sales force
- Communication: sales tools, organization of technical seminars and customers events, exhibitions
2005 - 2006A consulting agency in communication (food industry and pharmaceutical industry)
My missions:
- Online scientific communication, mailings, leaflets (for food industries)
- Communication material design for pharmaceutical industry (major pharmaceutical industries)
2005 - 2005A nutrition consulting and communication firm.
Several missions:
- Product development: nutritional audit, regulatory compliance, formulation recommendation, scientific and competitive analysis .
- Marketing and communication: Labeling and packaging communication, tools implementation, press relations.
- Event organization: customer service, event planning and organization.