Alexandre GUIRAO

Alexandre GUIRAO

Brand Manager - CITROËN
 

Currently employed at DONG FENG PEUGEOT CITROËN AUTOMOBILES

 

Previous: Essec, ESSEC Business School, Lycée Hoche, Lycée Francois Couperin

 

    Summary

    I am leading the Brand department at CITROËN headquarter. My team is in charge of all branding topics related to Citroën worldwide : - brand equity analysis and development strategy - corporate identity - dealership concept design - premium concept store design - Citroën LifeStyle image objects range conception, wholesale and retail

Experiences

Directeur Marketing

At DONG FENG PEUGEOT CITROËN AUTOMOBILES

 

Essec, Cergy Pontoise

Marketing, Communication, ESSEC Business School

From 1993 to 1996
Association Intervista
 

Centres d'intérêt

 
  • Brand strategy
  • Classic cars
  • Event
  • Marketing
  • PR
  • advertising