Alastair James McTavish

Alastair James McTavish

Managing Director / Lead Trainer - Captivate Training & Consulting

Currently employed at Captivate Training & Consulting

Previous: Hult International Business School, UK Trade & Investment, Freelance, Ubifrance, Sanofi


Previous: University Of Cambridge, The Institute Of Export And International Trade (IOE), UK, Shanghai Jiao Tong University, London School Of Marketing, EDHEC Nice, SHEFFIELD HALLAM UNIVERSITY (GB)



    After working for 10 years in International Business including Business trips to more than 15 countries I realized that my passion lies in Corporate Training. I trained more than 2000 education agents (mostly in Chinese) in 20 cities in China and Taiwan in less than 2 years while working as a Business Development Director in Hong Kong then decided to start my own Corporate Training company here in Qingdao, China. Please see our website We specialise in providing in-house Business English and soft skills training for Chinese employees in both Foreign and Chinese-owned companies in Qingdao and throughout China. I’m British but am fluent in both Chinese Mandarin and French. Far more importantly I’m a Dad to two beautiful young girls. Feel free to contact me. I would love to hear from you:


Managing Director / Lead Trainer

At Captivate Training & Consulting

From February 2013 to Present
- Delivering engaging Business English and Soft Skills Training programs for Fortune 500 company employees and Chinese and Foreign firms in Qingdao and throughout Mainland China. - 提供高级商务培训和商业英语培训,针对一对一或小组培训. 客户包括:多家全球500强公司,做国际贸易的中国/外国企业。

University Of Cambridge, Cambridge

CELTA Certificate - Teaching English as a Foreign Language

From September 2012 to October 2012
Cambridge Certificate for Teaching English as a Foreign Language to adults.The most well-known and respected professional qualification needed to become an English Trainer.

Business Development Director - Asia 商务发展总监-亚洲

At Hult International Business School

From September 2010 to July 2012
- Delivered training for over 2000 education agents in mainland China, Japan, Korea, Singapore, Taiwan and Thailand during the last two years. This included over 200 training sessions conducted in Mandarin Chinese in more than 20 cities in mainland China and Taiwan. Managed a small team of sales...
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International Trade Advisor 国际贸易顾问

At UK Trade & Investment

From September 2008 to September 2010
- Mentored and coached small and medium sized companies in the West Midlands region of the UK to grow their sales internationally. One highlight included helping a small UK company to secure a large international order which grew their sales substantially and also created new jobs. - Met company...
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The Institute Of Export And International Trade (IOE), UK, Birmingham

Associate Membership, International Trade

From September 2008 to December 2009
Kept skills and knowledge up-to-date by regularly attending International Trade related Training courses. Seminars attended included: Managing Agents & Distributors, Market selection, Getting paid, Online Marketing, International Marketing, Export documentation.

Business English Trainer 商务英语外教

At Freelance

From July 2006 to July 2008
- While studying Chinese at Jiao Tong University in Shanghai I taught Business English part-time in several Chinese and Foreign companies to fund my studies. Clients included Nestle, Biomerieux, Degussa, PCI Executive Search, Foton, Longcheer. - This helped me gain a better understanding of how...
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International Trade Advisor - Economic and Commercial Department, French Embassy 国际贸易顾问

At Ubifrance

From April 2004 to June 2006
- Provided strategic advice and contacts to French businesses looking to export their products to the UK. - Organized hundreds of meetings for French exporters with British retail buyers, distributors, wholesalers, agents etc. Several French companies won sizable contracts as a result. -...
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London School Of Marketing, London

Professional Marketing qualification, Chartered Institute of Marketing - Professional Postgraduate Marketing Diploma

From May 2005 to May 2006

Global Key Accounts Development Executive - (Internship) 全球重点客户发展经理(实习)

At Sanofi

From March 2003 to December 2003
- In charge of several activities related to the Management of Key Accounts and the co-ordination of marketing activity throughout Africa, Asia-Pacific and Latin America. - In daily contact with Marketing Managers and Key Account Managers from 18 different countries. - Developed an...
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EDHEC Nice, Nice

MSC Marketing Management

From September 2002 to December 2003
EDHEC is constantly ranked among the Top 5 Business Schools in France.


BA (HONS) Business studies, Marketing

From September 1997 to June 2001
Finance & Accounting, Marketing, International Business, Buyer behavior, HR, Management, International Marketing.


  • Business English Training
  • China Business Strategy
  • China marketing
  • Corporate Training
  • Doing Business in China
  • International business development
  • International Trade
  • Soft skills Training

Langues parlées


Centres d'intérêt

  • Chinese culture
  • Running
  • Studying Chinese
  • Table Tennis
  • Tennis
  • Traveling